You might know Emanuel Moshouris as Emm0sh on X, the “that could have been sheet metal” guy or the creator of SendCutSend’s CNC challenge. Jim and Em dig into his wild engineering path from concert rigging and the Macy’s Thanksgiving Day Parade to Amazon robotics and Apple, plus why real competence and modern manufacturing matter more than titles.
In this episode of Just Gonna Send It, Jim sits down with Emanuel Moshouris, better known as Em, the guy behind the legendary Part. What started as a joke online turned into a full on stress test for SendCutSend CNC, and a surprisingly thoughtful conversation about engineering, career paths, and why constraints can make you better at building.
Em explains how the whole thing began as a self imposed challenge: keep increasing part complexity until SendCutSend finally says no. The internet loved it, SendCutSend got pulled into the chaos, and the result was a real world torture test that actually helped expose edge cases in systems and process.
Em is known for his “it could have been sheet” mindset, and he breaks down where that comes from. Not a love of sheet metal for its own sake, but a cheap first mentality built from real production experience, big projects, and mentors who taught him how to design for reality instead of CAD fantasies.
From engineering concert rigging for major tours, to a short stint in power tools, to roller coasters, to designing parade floats at the Macy’s Thanksgiving Day Parade, Em has had a wildly nonlinear path. He and Jim dig into why that kind of variety can be a superpower and how pulling ideas from totally different industries often leads to the best breakthroughs.
One of the most honest parts of the episode is Em talking about Macy’s, where he helped build an engineering function from scratch but learned the hard way that being technically right is not the same as winning people over. They talk about humility, trust, and why relationship building matters as much as the plan.
Em shares what he learned at Amazon and later on the iPhone team at Apple, including what it’s like to work inside massive systems where order tends to win over experimentation. He’s candid about what was valuable, what was frustrating, and why small teams doing real work can feel more “engineering” than the most famous logo on your resume.
Em wraps by sharing what he is working on next with his startup Work, a tool focused on engineering analysis that strips away the busywork so engineers can spend more time on decisions that actually improve the product.
This one is a mix of internet chaos, real manufacturing talk, and a surprisingly deep takeaway: career and competence are not the same thing, and chasing the work that builds skill usually pays off in the long run.
You may know Emanual Moshouris from his recent CNC machining challenge for SendCutSend or his reputation of being the “that could have been sheet metal” guy on X. Known to many as his X handle “Emm0sh”, in this episode of Just Gonna Send It, Jim and Em talk about his unusual engineering career path that took him from designing custom rigging for Taylor Swift concerts to Macy’s Thanksgiving Parade to Amazon robotics and Apple’s iPhone team. Em reflects on mentorship, humility and why real competence matters more than titles. He also brings a variety of questions to the table for Jim about growing companies, meaningful industrial innovation and why the future of manufacturing depends on leapfrogging old systems rather than rebuilding them.
